Year
2025
Type
Social Media / Content Strategy
01
Challenge
The client needed to move beyond simple product promotion to create a community-led presence. The challenge was to maintain a strict visual consistency across diverse formats (reels, carousels, and stories) while ensuring the content felt authentic and platform-native rather than overly corporate.
02
Approach
The strategy centered on a "mood-led" visual approach, balancing direct product presence with lifestyle imagery
that reinforces the brand’s identity.
I developed a structured content plan that unified various campaign goals into a single, cohesive tone. For Reels, the focus
was on rhythmic editing and aesthetic storytelling to capture attention in the first three seconds. For Carousels, the design
prioritized a seamless flow of information, using clean typography and a strategic grid to encourage users to swipe through
the entire story. Every piece of content was optimized for high-performance delivery, ensuring visual clarity regardless of
the device.
By mapping out the monthly content calendar, I was able to maintain a balanced mix of educational, promotional, and
brand-building posts.
03
Results
The project successfully strengthened the Solaris visual universe, creating a recognizable "look and feel"
that resonated withtheir target community.
